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Thursday, May 28th, 2020 at 5:00PM PT

We are excited to announce our new LALIFF Masterclass on the Art of Pitching in the time of COVID (in collaboration with Stage 13) on Thursday May 28th at 5pm PT!


Join us for an open and candid panel discussion with three trailblaizing executives: Pete Corona (Netflix), Diana Mogollon (Stage 13), & Flavio Morales (Endemol Shine)


Learn what they look for in a good pitch and discover how your project can stand out in the new reality of content creation during the pandemic


Find out how to submit your pitch for review after attending


Pete Corona

Pete started his entertainment career by interning for producers Gavin Polone and Judy Hofflund.  Then, like many in Hollywood, he cut his teeth as an agent’s assistant at CAA before working on A&E’s first scripted television series, THE CLEANER. After the series wrapped, Pete worked in development for producer Liz Goldwyn, granddaughter of Hollywood namesake Samuel Goldwyn. In 2014, Pete helped to build the scripted department for the newly consolidated American hub of UK-based all3media. After Discovery, Inc acquired all3media in 2015, Pete became the interim head of scripted development. Since leaving that position, Pete sold several projects to ITV Studios America and produced an Emmy® nominated series forYouTube Red. In his previous role as Executive Director of Development for Marvel Television Studios, he oversaw the development and launch of new series. As a content creative for Netflix he develops and produces English language genre and thriller original programming.

Diana Mogollón

Diana Mogollón is a senior entertainment executive who has impacted and fueled critically-acclaimed, award-winning, multi-platform content. A leader in creating content for cross-cultural, tastemaker audiences, she is the Senior Vice President and General Manager of Stage 13, an award-winning original content studio that is part of the Warner Bros. Digital Networks Group. With a curated team of creative executives, Stage 13 is the leader in creating award-winning premium scripted and unscripted programming for highly-coveted, multi-dimensional audiences. The brand’s series are available on the Stage 13 platform, Facebook, YouTube, as well as its distribution partners including Netflix, CW/CW Seed and HBO, among others.

Focusing on fearless original digital storytelling, Stage 13 showcases a new generation of talent and fresh creative voices, creating dynamic and unapologetic scripted and unscripted series, features and short-form content. Mogollón helped develop and incubate the brand, transitioning to Stage 13 after serving in Business Strategy and Development at the Warner Bros. Television Group, where she led a core business team as part of broader strategic initiatives for Warner Bros. Entertainment.

Previously, she served as a corporate executive at NBCUniversal as Executive Vice President and General Manager for the award-winning mun2 cable network, the leading lifestyle entertainment cable network targeting Latino millenials. In this capacity, she was responsible for developing and executing overall operational and P&L leadership for the business.  She spearheaded the brand’s unparalleled growth strategy across all business units, providing astute leadership within the Telemundo, NBCUniversal, and Comcast divisional portfolio, yielding major achievements with all stakeholders.

Mogollón has been recognized as an one of the “Industry Leaders, Top Women in Digital” by Cynopsis, a  “Woman of Impact” by Variety Magazine, one of the “Most Powerful Women in Cable” by CableFAX magazine, a “Wonder Woman to Watch” by Multichannel News, one of the “Most Influential Minorities in Cable” by CableFAX magazine, one of the “Most Powerful and Influential Latinos in Entertainment” by the Imagen Foundation, a “Top Woman in Music & Entertainment” by Billboard Magazine and a CableFAX Diversity Award nominee. 

Flavio Morales

Flavio Morales has served as Executive Vice President, Endemol Shine Latino, U.S. Initiatives, since November 2015.

Morales, an experienced programming executive and producer, develops unscripted, scripted and digital content aimed at the U.S. Hispanic/English-speaking marketplace. He’s currently serving as an executive producer on the second season of LOL: Last One Laughing for Amazon in Mexico and he recently was an associate producer on acclaimed drama series Nicky Jam: El Ganador for Netflix.

Morales is also working closely with award-winning actress and producer Kate del Castillo (“La Reina del Sur”) and her team at Cholawood Productions, which recently signed an overall development and production deal with the company’s Endemol Shine Boomdog production company.

Prior to joining Endemol Shine Latino, Morales was EVP at BIG VIDA Entertainment, where he oversaw production of the NCLR ALMA Awards, along with executive producer Eva Longoria and he produced the Gerardo Ortiz concert film Como Un Sueno.

Previously, Morales was a top programming executive at NBCUniversal’s Telemundo’s cable network mun2 (now NBCUniverso), where he spent nearly a decade developing the network’s bilingual/millennial programming mix of series including hits like I Love Jenni, Fugitivos de la Ley, and Larrymania. While at mun2, Morales helped lead the network to the top of the U.S. Hispanic cable network ratings, ending Galavision’s 30-year run.

In 2008, Morales was honored with a prestigious NAMIC Vision Award, which celebrates and recognizes the cable industry’s commitment to quality and diversity, and in 2009, he was selected as one of Multichannel News’ 40 Under 40 visionaries. In 2006, Morales won a Peabody Award for his work on the documentary, “For My Country? Latinos in the Military.”

Morales, a Los Angeles native, began creating programming for bicultural Latinos in high school when he formed ILLEGAL Interns, a public access show in East LA, which showcased music, film, poetry, comedy and political activism. The show received critical acclaim and its programming was displayed at The Geffen Museum of Modern Art.