From Volunteer to Full Time: A Chat with Randy Cruz

Thanks for taking the time to chat today, Randy! Giving you the floor to introduce yourself…

Hey there! I’m Randy, with a Y—yes, my parents got a little creative with that one! Fun fact: I’m named after my parents’ ESL teacher when they moved to the U.S., so I guess education was always in the cards for me. I’m an LA native, currently living in the OC, but I like to think I really grew up in San Francisco, where I went to school. So, I guess you could say I’m a mix of city vibes and coastal living. Nice to meet you!

Some folks might not know that you began your time at LFI as a volunteer at LALIFF. What prompted you to want to volunteer?

My path to film wasn’t exactly straightforward—I switched majors a few times before realizing, “Hey, I love movies, why not explore that?” So I dove into film festivals and found LALIFF. It was the perfect gateway into the world of film.

Tell us about your experience volunteering at LALIFF. What did you like most?

Volunteering at LALIFF was a game-changer for me. It felt like this vibrant, safe space where Latinos could connect, learn, and explore the world of film. What struck me most was seeing so many Latino leaders in an industry I was just starting to explore. Growing up, I didn’t see that kind of representation, so it felt like a community I’d been missing.

Did you always want to work in film? What sparked your interest within the education/entertainment industries?

I’ve always been passionate about film, but there was a time when I didn’t feel like I truly belonged in the industry. That feeling of being an outsider is exactly what drives me—I want future filmmakers from any background to feel like they have a place. That’s why I’ve stayed committed to this path and why I blend film with education.

You’re currently pursuing a master’s degree. Can you share a little bit about this and how you manage your time?

I’m currently pursuing a master’s degree in Entertainment Industry Management at CSUN. The program is really built for working professionals like me, which helps a lot with time management. Sure, I’ve learned to be selective about what I commit to, especially since my husband and I are concert lovers. But hey, we make it work—just not every weekend!

If you had to explain what you do every day to a group of students at a career day, how would you describe it?

If I were speaking at a career day, I’d explain that as the Talent Acquisition and Development Manager at LFI, my job is to recruit, train, and develop our staff—they’re the force behind our mission. I’m also part of the People, Culture, and Operations team, ensuring everything runs smoothly behind the scenes—from managing finances to supporting our leadership team. It’s all about balancing the growth and well-being of our people while keeping the organization thriving. 

What are some aspects of your job people would be surprised to know?

People might be surprised by how much planning and effort goes into finding the perfect candidate—and then repeating the process for multiple hires! As a recruiter, I truly value when I see volunteer experience on a resume; it shows a commitment to something bigger than themselves. It reminds me of my own start and the importance of giving back. Finding the right talent takes a lot of behind-the-scenes work to keep everything running smoothly, but I love being part of the glue that brings people together, ensuring we’re all aligned in creating a space that amplifies Latino voices.

What is one of your favorite memories and/or experiences that you’ve had at LALIFF?

I’ve made lifelong friends at LALIFF, but one of my favorite memories is from last year when my mom volunteered. As an immigrant from El Salvador who fled a civil war, she never imagined she’d one day be part of something like this. She’s always been curious about my work, and seeing her experience it firsthand was incredibly special. Watching her enjoy herself and connect with the community was a proud moment for me—one of those full-circle experiences I’ll never forget.

In looking back at your own experience, what are some of the reasons you would recommend volunteering at LALIFF to someone that is on the fence about participating?

Volunteering at LALIFF is special because you’re joining a community that works hard to make something amazing happen. It’s not just about the films, it’s about seeing the effort that goes into creating this space for Latinos in film. When I first started, I didn’t go in expecting employment, I just wanted to be part of something bigger. That’s what you get—a chance to witness passion and hard work in action. 

What’s next for you? What is your career wishlist?

Looking ahead, I’m excited about the opportunities I’ve had at LFI, especially as I work toward growing with the organization through my master’s program. One of my dreams is to teach part-time at my old community college, where my love for film education really took root.

Anything else you want to add?

Oh, and one last thing—Halloween isn’t just a holiday, it’s a lifestyle.