Randy Cruz’s journey within the Latino Film Institute has evolved from program coordination to talent management, directly impacting the growth of individuals passionate about film. As the People, Culture, and Operations Manager, she leverages her strong communication skills and deep understanding of workplace culture to create a nurturing environment for emerging talents. Additionally, she is pursuing a master’s in entertainment industry management to further develop her expertise in fostering diverse voices in the film industry, and she is also a Halloween enthusiast and cat mom to Lilith and Joey.
ABOUT
- LFI Staff

Randy Cruz
People and Culture Manager
Fun Facts
What’s the one movie you could watch a million times and never get tired of, and why?
A movie I could watch a million times is Beetlejuice. Beetlejuice, Beetlejuice, Beetlejuice! No, wait, just kidding – wouldn’t want to summon him unexpectedly! A favorite since I was 5- years old, it’s like Beetlejuice cast a magical spell. Embracing the strange and unusual side of myself – the movie is like a quirky, cozy hug for your soul. Whenever it’s on, it’s like a personal invitation to a wacky, wonderful world. Beetlejuice – a timeless classic that keeps on haunting… I mean, entertaining!
If you were a movie genre, what would you be and why?
If I were to describe a movie genre that I would fit into, it would be horror dramedy. This genre combines elements of both spooky and funny, creating a unique blend that can lighten even the most haunted hearts. Horror dramedies are not for the weak, as they present comedy in the midst of gore and drama. This genre resonates with me because, like these films, I possess a spooky side but also know how to have a good time.
What’s the most random fact you know?
The most random fact I know is that Disneyland opened in 1955 with an attraction called Holiday Hill. It was just that – a hill. It later would be the home of the Matterhorn in 1959.
MORE NEWS
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The Latino Film Institute (LFI) today unveiled the official artwork and expanded ticketing model for the milestone 25th edition of the Los Angeles Latino International Film Festival (LALIFF), taking place May 27–31, 2026, in Hollywood at the historic TCL Chinese Theatres.
Marcella Ochoa: Interview
Filmmaker Marcella Ochoa, founder of 8A Entertainment, has built a career telling stories that center Latino voices and explore bold social themes through genre. From co-writing the Blumhouse feature Madres to mentoring emerging storytellers through LALIFF and the Youth Cinema Project, Ochoa is as committed to the next generation as she is to her own craft.
Creating Spaces to Educate, Engage, and Empower: The Leadership of Dr. David Nieto
For nearly two decades, Dr. David Nieto has shaped a culture across Hacienda La Puente Unified School District. In his three years as principal at Sparks Middle School, he has built a community where students are seen, heard, and empowered to lift others. Through hands-on mentorship and programs like the Youth Cinema Project that connect students with their community, his leadership is rooted in guiding, listening, and giving back.