Picture Credit: JC Olivera (Instagram: @jcolivera)
For the first time in its long history of championing emerging talent, LALIFF will include a new section focused on Latinx musical acts that are pushing boundaries and reinventing traditional genres with modern sensibilities.
Each night during the festival, the Hollywood Roosevelt will transform into the perfect stage for an eclectic collection of bands and DJs to share their culturally complex creations with eager attendees. This new addition to LALIFF’s rich program encourages discovery and aims to connect artists with potential audiences in order to build a supportive community for them to thrive.
“Our vision for LALIFF Music is to advocate and celebrate brilliant Latinx Musicians, DJs and Artists,” says Alexis de la Rocha, LALIFF Music Programmer. “It is important for us to highlight diverse independent acts who are not only creating spectacular sounds, but who are changing the way the world views Latinx performers.”
Opening Night guests will dance to the rhythm of psychedelic Cumbia courtesy of the East L.A.’s whimsical Tropa Magica, as well as the bilingual and comedic tunes of The Mexican Standoff and Eastside Luv’s resident DJ: Bsyde. To call it an unmissable lineup would be an understatement.
With film screenings now in full swing, Thursday night’s performances by Grammy-nominated Dominican singer-songwriter Alih Jey, accompanied by South American-inspired folk group Cuñao, and globally-minded Cumbia fusion band We the Folk will set the tone for the rest of the festival.
Weekend vibes kick off on Friday thanks to Sin Color, an ambitious South L.A. duo crafting electronic beats grounded on old school Latin musical styles, and Salvadoran-American DJ and singer Linda Nuves of Chulita Vinyl Club.
Prominent DJ José Galván, who is currently an on-air DJ at radio station KCRW, will be spinning Saturday night delighting listeners with his distinct brand of mixes. The utterly idiosyncratic Soul Jazz band Brainstory and Chicago Batman’s multinstrumentalist É Arenas will also join the party.
Straight from Mexico City, the Closing Night act, El Conjunto Nueva Ola is sure to bring dance-inducing tracks to cap off the LALIFF’s return with revitalized interpretations of classic songs on Sunday night.
As part of LALIFF’s evolution into the epicenter of Latinx entertainment, the new musical component is a revolutionary idea to open the platform beyond cinematic works. It’s a bold move on the organizers part, but one that wholeheartedly aligns with the inclusive mantra the festival preaches. The LALIFF Music Series will provide a soundtrack to the five-day celebration of the multitude of Latinx identities, interests, and influences.