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About

Our Mission

Latino Film Institute + LALIFF

The Latino Film Institute (LFI) showcases, strengthens, and celebrates the richness of Latino lives by providing a pipeline, platform, and launching pad from our community into the entertainment industry.

The Los Angeles Latino International Film Festival (LALIFF) is a premier international event dedicated to showcasing the entirety of human experience from the Latino perspective, whether through film, television, digital, music, art, or any other vehicle, regardless of platform.

History

LALIFF

LALIFF was founded in 1997 when Edward James Olmos and co-founders Marlene Dermer (1997-2014), Kirk Whisler and the late George Hernandez joined forces with the City of Los Angeles to form the first-ever Latino focused International film festival. Recognized for its discovery of emerging Latino talent, LALIFF has been home to first films by Academy-Award winning directors, Guillermo del Toro, Alfonso Cuaron, Alejandro G. Iñarritu, and Pablo Larrain, as well as home to the first films by Golden Globe-winning actresses, Gina Rodriguez and America Ferrera.

Throughout its history, LALIFF has bestowed the Gabriel Figueroa Lifetime Achievement Award to such industry icons as, Raul Julia, Pedro Almodovar, Carlos Sauza, Maria Felix, Anthony Quinn, Nelson Pereira dos Santos, Federico Luppi, Rita Moreno, Ricardo Montalban, Antonio Banderas, Ignacio Lopez Tarso, Gustavo Santaolalla and, of course, Gabriel Figueroa himself.

The LALIFF Youth Program, a screen education program that took place at the festival, set the groundwork for what would eventually become the statewide, public school educational film program known as, the Youth Cinema Project.

The Academy Film Archive houses all of the past LALIFF Collection.

LATINO FILM INSTITUTE (LFI) BOARD OF DIRECTORS

FOUNDER & BOARD CHAIRMAN
EDWARD JAMES OLMOS

BOARD PRESIDENT
BONIFACIO GARCIA

BOARD MEMBERS
DR. JUDITH F. BACA
PILAR FLYNN
DR. RICHARD L. MILLER
JAY NOMURA
DR. ANA-CHRISTINA RAMÓN
STEVEN ZUBKOFF

LALIFF 2020 TEAM

EXECUTIVE DIRECTOR
RAFAEL AGUSTÍN

MANAGING DIRECTOR
ALEXIS DE LA ROCHA

SPONSORS & DEVELOPMENT DIRECTOR
BODIE OLMOS

INDUSTRY PROGRAMMER
ANA SOUZA

PROGRAMMING COORDINATOR
JORGE MOLINA

VOLUNTEER COORDINATOR
BENJAMIN-SHALOM RODRIGUEZ

SOCIAL MEDIA STRATEGIST
JAVI CINFUEGOS

COMMUNICATION & INSTITUTE COORDINATOR
NAYELI MALDONADO

CREATIVE & GRAPHIC DESIGNER
EDOARDO CHAVARIN

LATINX IN ANIMATION
MAGDIELA DUHAMEL
BRYAN DIMAS

YOUTH CINEMA PROJECT
SERGIO MONSERRATE
ERIKA SABEL FLORES
MONIQUE AVILA
OSVALDO REYES

LFI INDUSTRY ADVISORY BOARD

CHAIR
RUBEN GARCIA, CAA FOUNDATION

MEMBERS
PETE CORONA, NETFLIX
JOSE CHOTO, NETFLIX
MONIQUE CLIFTON, CAA
CHRISTINE DAVILA, WARNERMEDIA
JOHN ESTRADA, NBCUNIVERSAL
ELIANA MURILLO, GOOGLE
JOLENE RODRIGUEZ, SONY SCREEN GEMS
PATTY RODRIGUEZ, ON AIR WITH RYAN SEACREST