Our Mission

The Latino Film Institute (LFI) showcases, strengthens, and celebrates the richness of Latino lives by providing a pipeline, platform, and launching pad from our community into the entertainment industry.

The Los Angeles Latino International Film Festival (LALIFF) is a premier international event dedicated to showcasing the entirety of human experience from the Latino perspective, whether through film, television, digital, music, art, or any other vehicle, regardless of platform.

Get to know our History

LALIFF was founded in 1997 when Edward James Olmos and co-founders Marlene Dermer (1997-2014), Kirk Whisler and the late George Hernandez joined forces with the City of Los Angeles to form the first-ever Latino focused International film festival. Recognized for its discovery of emerging Latino talent, LALIFF has been home to first films by Academy-Award winning directors, Guillermo del Toro, Alfonso Cuaron, Alejandro G. Iñarritu, and Pablo Larrain, as well as home to the first films by Golden Globe-winning actresses, Gina Rodriguez and America Ferrera.

Throughout its history, LALIFF has bestowed the Gabriel Figueroa Lifetime Achievement Award to such industry icons as,

Raul Julia, Pedro Almodovar, Carlos Sauza, Maria Felix, Anthony Quinn, Nelson Pereira dos Santos, Federico Luppi, Rita Moreno, Ricardo Montalban, Antonio Banderas, Ignacio Lopez Tarso, Gustavo Santaolalla and, of course, Gabriel Figueroa himself.

The LALIFF Youth Program, a screen education program that took place at the festival, set the groundwork for what would eventually become the statewide, public school educational film program known as, the Youth Cinema Project.

The Academy Film Archive houses all of the past LALIFF Collection.

Latino Film Institute (LFI)Board of Directors

Edward James Olmos
FOUNDER & BOARD CHAIRMAN

Bonifacio Garcia
BOARD PRESIDENT

Dr. Judith F. Baca
BOARD MEMBER

Jay Nomura
BOARD MEMBER

Pilar Flynn
BOARD MEMBER

Dr. Ana-Christina Ramon
BOARD MEMBER

Dr. Richard L. Miller
BOARD MEMBER

Steven Zubkoff
BOARD MEMBER

LALIFF Team

RAFAEL AGUSTÍN
EXECUTIVE DIRECTOR

DIANA CADAVID
Artistic DIRECTOR

ALEXIS DE LA ROCHA
MANAGING DIRECTOR

BODIE OLMOS
DEVELOPMENT DIRECTOR

ANA SOUZA
INDUSTRY PROGRAMMER

JORGE MOLINA
Programming coordinator

BENJAMIN-SHALOM
RODRIGUEZ

VOLUNTEER COORDINATOR

SIERRA SANTANA
SOCIAL MEDIA MANAGER

EDOARDO CHAVARIN
CREATIVE & GRAPHIC DESIGNER

SHARI MESULAM
JOHANNA CALDERON-DAKIN

PRESS

MAGDIELA DUHAMEL
BRYAN DIMAS

LATINX IN ANIMATION

SERGIO MONSERRATE
ERIKA SABEL FLORES
MONIQUE AVILA
OSVALDO REYES

YOUTH CINEMA PROJECT

LFI Industry Advisory Board

Ruben Garcia
Chair
CAA Foundation

PETE CORONA
Netflix

JOSE CHOTO
Netflix

MONIQUE CLIFTON
Caa

CHRISTINE DAVILA
WARNERMEDIA

JOHN ESTRADA
Nbc Universal

ELIANA MURILLO
Google

JOLENE RODRIGUEZ
SONY SCREEN GEMS

PATTY RODRIGUEZ
ON AIR WITH RYAN SEACREST

Connect with us @LALIFF_

#LALIFFConnect

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