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Academy Award-Nominee Edward James Olmos Launches Largest U.S. Latino Film Festival

LOS ANGELES, April 17, 2018 – Academy Award-nominated actor Edward James Olmos today announced LALIFF 2018 and the Latino Film Institute. LALIFF to be hosted at the TCL Chinese Theater in Hollywood June 20 – 24.

LALIFF is the largest U.S. Latino film festival dedicated to showcasing Latino perspectives through art. LFI is an organization dedicated to the advancement of Latinx voices and content across media and entertainment, both are led out of Los Angeles.

“I am proud to be launching the Latino Film Institute and LALIFF at such a critical time in our social climate,” said Mr. Edward James Olmos. “For too long we’ve been talking about issues of inequity and lack of diversity in our industry, and we are looking forward to being part of the solution.” A lifelong advocate of the Latino community, Olmos serves as Chairman of the institute and is currently in post-production of his third feature film, “The Devil Has a Name.” He’s also filming on the highly anticipated “Sons Of Anarchy” spinoff, “Mayans, MC.”

LALIFF’s New Team
Rafael Agustín, a writer for The CW’s “Jane The Virgin” is spearheading the festival and was recently announced as the Latino Film Institute’s Executive Director. Agustín will work in partnership with Diana Sanchez, LALIFF’s 2018 Director of Programming. Sanchez serves as an International Programmer at the Toronto International Film Festival (TIFF). Dilcia Barrera also joined the LALIFF team as a Senior Programmer. Barrera is also a Programmer, Short Films at Sundance Film Festival.

LFI is Home to Youth Cinema Project
LFI is also home to the Youth Cinema Project, a film education program for public schools across California that aims to teach students the art of 21st Century Learning. The Youth Cinema Project has worked with industry partners such as Walt Disney Animation Studios, Sony Pictures Entertainment, The Academy of Motion Picture Arts and Sciences, the American Film Institute (AFI), CAA and mitú.

“Our mission is to pave the way for Hollywood’s multicultural future,” said Rafael Agustín. “The Youth Cinema Project is a gift from the Latino community to all children,”Agustín added.

“For too long we’ve been talking about issues of inequity and lack of diversity in our industry, and we are looking forward to being part of the solution.” — Edward James Olmos

Follow LALIFF on social media:

Instagram: @laliff_

Twitter: @laliff

Facebook: facebook.com/laliff

Latino Film Institute (LFI) showcases, strengthens and celebrates the richness of Latino lives through the audiovisual event. We develop, activate, and support artists, creators, and executives through pathways and platforms for the expression and appreciation of their work.

Youth Cinema Project (YCP) is project-based learning that produces competent, resilient, and real-world problem-solvers and bridges the achievement and opportunity gaps by creating lifelong learners and the entertainment industry’s multicultural future.

LALIFF is a premier international event dedicated to showcasing the entirety of human experience from the Latino perspective, whether through film, television, digital, music, art, or any other vehicle, regardless of platform.

LALIFF (formerly known as the Los Angeles International Film Festival) to commence June 20 – 24 in Hollywood, CA
LFI appoints new team to spearhead festival and Youth Cinema Project